Our mission is to fulfill the needs of our customers in an easy and affordable way

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shipments each year
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Visitors a year
Financial leads each year to over 50 banks


Holme Group is a Danish based company specialising in developing and managing ecommerce stores throughout Europe. Our sister company HG Brands manufacturers and distributes private label and branded beauty products to chain stores and ecommerce stores in Europe and US. 

Holme Group was founded in 2009 by the two brothers, Kristian Holme Poulsen and Thomas Holme Poulsen. The first shop within Holme Group was FashionGirl, which was such a success that the brothers decided to expand throughout Europe. Today, Holmegruppen consists of the 6 ecommerce brands – FashionGirlOakHairLookPerfectLookfoxyBetterskin and Shapelux

The company’s vision and goal is to be a leading and competitive e-commerce operator within its primary segments on the European market. To get there the Holme Group is striving to offer the best internet retail experience and the most attractive product range.

The Holme Group’s business concept is to offer the best range of products within hair extensions, accessories and beauty products via the Internet, both own and external brands within the segments where we operate, to capitalise on the ongoing rapid shift towards e-commerce and through Holme Groups platforms and infrastructure continue to build fast and profitable growth.


Since 2016 Holme Group has also been active in the Fintech space. We are helping thousands of consumers find the best loan on our platforms. We deliver leads to over 50 banks across Europe. 

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